Greg Wolanski

The next 7 years?

Design fiction exercise

  • I finish my current projects.
  • We work together on a profitable product.
  • I take advantage of the fact that we don’t know each other to take a look at your business from a fresh perspective.
  • I get to know your company and build trust.
  • Ultimately, I take off your shoulders entire business problems and opportunities.
  • I take responsibility for my work.
  • You can, but don’t have to, deal with the organization of my time and work.
  • Sometimes I take urgent things off your shoulders, and sometimes I do deep work.
  • You hear “no” and “I don’t know” from me.
  • If I don’t know something, I learn it.
  • We verify ideas and decisions using qualitative and quantitative data.
  • When needed, we use our intuition.
  • I work closely with whoever I need to work closely with—clients, partners, marketing, sales, business, software developers, etc.
  • You can entrust me with an interface, product, service, and process.
  • You have at your disposal an additional person who draws attention to the company’s outside communication tools (interface language, text on websites, press releases).
  • You have the comfort of talking about business, not pixels.
  • We research.
  • We design.
  • We prototype.
  • We build.
  • We test.
  • We measure.
  • We analyze.
  • We learn.
  • We iterate.
  • We laugh.
  • I ask you “why?” annoyingly often.
  • I answer your every “why?”
  • I make bugs.
  • I fix bugs.
  • I document everything that needs to be documented.
  • You can count on my proactivity and commitment.
  • We work 40 hours a week.
  • We navigate the unknown together.
  • We react nimbly to changes.
  • We achieve ambitious business goals.
  • If you’re not the owner of the company, our collaborative work contributes to at least one of your next promotions.
  • In the worst‑case scenario, in less than 7 years you’ll have a few business problems off your shoulders.
  • In the best‑case scenario, we’re still working together in 7 years.

Let’s talk